What's Beauty At The Cost Of Animal Cruelty?

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Whether or not you claim to be an animal lover, you no doubt agree that the cruel treatment of animals is a despicable and shameful practice. However, perhaps you may be surprised to discover that the cruel treatment of animals is often still practiced, often as a means to test new beauty products. How would you feel if you knew one of your beauty products had been produced as a byproduct of animal cruelty? No doubt, you would search for something cruelty free right away!

The testing of animals is not something that is required by law to ensure the safety of a product. Rather, it is a cruel and unnecessary way to experiment on living creatures and is still practiced. Tests like this may be done in an effort to expose animals such as rabbits, cats, dogs, primates, guinea pigs, and rodents to a variety of chemicals in an effort to evaluate skin irritation levels. These animals may be shaved, restrained, or prodded while chemicals are rubbed onto their skin or dripped into their eyes without any pain relief.

Animals that are used for testing are usually locked in uncomfortable and barren cages inside laboratories, awaiting the next experiment. This lack of environmental enrichment, along with the stress and loneliness of their living situation, can instill in animal’s neurotic and spastic behavior. The procedures done to these innocent animals are painful and terrifying for them, and quite often, the fate they will ultimately meet is death. There are many different ways to test cosmetics that do not involve animals—how unfortunate then, that animal testing continues! In addition, it not only continues—but at an alarming rate, too. PETA, or People for the Ethical Treatment of Animals, estimates over 100 million animals suffer and die in the U.S. every year in chemical, food, drug, and cosmetic tests.

There are many alternatives to testing on animals that cosmetic companies can choose from. For example, scientists have developed a method called the fluorescein leakage test method which uses a fluorescent dye to measure a chemical’s ability to break through a solid layer of cells, which mimics the damage that the chemicals would cause to the human eye. Additionally, human cell-derived skin equivalents called recombinant human epidermis models have been created and accepted as complete replacements for animal-based skin irritation and corrosion studies.

What can you do as a consumer to fight against the cost of animal cruelty? The answer is simple. PETA encourages consumers to search for and use only products that you know are cruelty free and that have been created without testing on animals. Many products will publicly advertise if they are cruelty free, but a simple internet search can help you to determine which companies have taken the proud stance against animal testing. By doing so, you can enjoy a clean conscience of a conscientious consumer. NU EVOLUTION is proud to be a #crueltyfree company and will never engage in testing and or probing animals for the sake of business.

The fight against animal cruelty is far from over—but you can help. By making cruelty free makeup a part of your daily routine, you can join in the fight and help protect the lives of innocent animals around the world.

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