A classic red lip makes an instant statement, it’s the ultimate beauty accessory to help elevate your entire look. It can instantly transform the simplicity of a white T, jeans and hair pulled back into a bun…into a glam yet minimal and modern look. But how do you find your perfect red color? To help narrow your search down, we’ve offered some tips below:

For fair, light to medium and deep complexions with pink to neutral undertones…

We recommend a cool, blue-toned based red. This shade can especially look striking on redheads with fair skin.

Our pick: NU EVOLUTION Lipstick in Nolita

Celebrity examples: Jessica Chastain, Nicole Kidman, Olivia Wilde, Sandra Bullock, Zoe Kravitz, Lupita Nyong’o, Alek Wek

For fair to light medium and deep complexions with neutral to golden undertones…

We recommend a warm, slightly coral based red. This shade looks gorgeous on medium, olive skin tone, and tanned complexions.

Our pick: NU EVOLUTION Lipstick in Femme Fatale

Celebrity examples: Lucy Hale, Reese Witherspoon, Jennifer Aniston, Zoe Saldana, Jessica Alba, Olivia Munn, Michelle Obama, Gabrielle Union.

Alternatively, a mid-toned berry red is remarkably flattering on all skin tones that tend to shy away from bright red. We love the way our lipstick shade in Chianti creates a timeless, softer burst of color to help complete your day to night look. For a deeper effect, we also love Sultry for those seeking a richer effect, to perfectly complete your night-out, look.